Jelly Babies are a classic British sweet shop staple and were originally launched in 1918 as Peace Babies, to celebrate the end of the First World War. It appeared that these lovable jelly treats had been consigned to the annals of history when they disappeared due to Second World War rationing.

Thankfully Bassetts Jelly Babies re-emerged in the 1950’s to the delight of all sweet lovers and have been going strong ever since. They contain 25% fruit juice and no artificial colours, flavours, or preservatives.